digital transformation

A digital transformation guide for business leaders

Share this page: This is a high level guide to achieve a true digital transformation for an established business: 1. Determine whether you need to transform your business or just add digital to it Going through a true digital transformation will be a very painful process. It will require changing your DNA. In the end your company will not be[…]

Warum Kuoni am digitalen Wandel gescheitert ist

Share this page: Als die Kuoni-Gruppe 2015 ihr traditionelles Reisebüro- und Tour Operating-Geschäft an die deutsche REWE Gruppe verkaufte, löste sie damit viel Unverständnis und, ja, sogar Trauer aus: Für viele Schweizer war Kuoni das Synonym für «Reisebüro» schlechthin; ein nationales Symbol ähnlich wie Toblerone oder Swissair. Nun teilte auch Kuoni deren Schicksal, ins Ausland[…]

Digital transformation strategy

10 digital strategy success factors

Share this page: Here are the success factors that I’ve identified in a variety of projects for a digital transformation to actually work. If you want to read how to do a digital transformation, please read my article on a business leader’s blue print for a digital transformation first. 1. Be serious Going digital for a company[…]

Hybrid Digital Strategy

The hybrid digital strategy

Share this page: Many business leaders understand digital as putting things online that were offline before (to save cost or to enable customer’s self service capabilities). Others consider it just the latest management buzz word but like to play around a bit with fancy projects or websites. Understanding digital as something you can just add on top[…]

Digital strategy for the Leodan private bank – A case study

Share this page:This is the story of Leodan, the first hybrid private bank. Its story proves that just adding digital to a business really is not the same as creating a digital business. Many incumbent business leaders understand digitization as synonym for making things digital that were done manually before, usually in order to save[…]