I am a highly experienced executive, tech investor, top-tier strategy consultant and entrepreneur in the Travel/Tourism and Financial Services industries.
I am specialized in the following areas:
Traditional business development methods fail when building digital businesses. Being digital means being lean and quick. It means to try and run. And for most businesses it means: to change.
Think big and be analytical. That’s how you get very creative strategies. Combine those with a fine sense of operational feasibility and you get a solution that works.
Marketing and branding have changed a lot. Today it is about the way you do business. It is who you are, not what you say. It’s not an isolated topic anymore. It’s everywhere.
I have extensive experience being in supervisory and executive positions, managing many people. In other words: I know what I am talking about when it comes to execution and transformation.
THE EXPERIENCE I have ranges from being on executive and advisory boards, managing 50+ people, doing projects in many countries, advising top executives and of course; building up business, time and time again.
MY EXPERTISE extends over the areas of Digital Innovation & Transformation, Marketing, Corporate Strategy, Strategic Marketing, Loyalty Management, Market Intelligence, Business Development, Change Management and many more.
MY NETWORK is strong in the Internet, Venture, Consulting, Financial Services and Travel & Tourism industries.
Building up startups and technology ventures
Travel & Tourism
Re-inventing travel and transforming traditional business
Advising banks of all sizes on marketing and strategy
Helping clients in many industries in many countries to change
Proudly introducing Stryber – my latest venture:
Strategy consulting & company building for a digital world
A digital transformation guide for business leaders
Share this page: This is a high level guide to achieve a true digital transformation for an established business: 1. Determine whether you need to transform your business or just add digital to it Going through a true digital transformation will be a very painful process. It will require changing your DNA. In the end your company will not be[…]
What strategy can learn from poker. An essay.
Share this page: Poker is a game. So is corporate strategy, in some ways at least. Of course you can’t equal the two. But you can compare them. I think there are some interesting thoughts by looking at corporate strategy through the lens of poker. In poker as in corporate strategy, luck determines the outcome of a battle, but[…]
Why Kuoni failed (the digital transformation)
Share this page: Due to high demand I created a keynote speech based on this story. Read more at the end of this page. The ultimate confession of failure On the 5th of November 2015 the Kuoni group announced that it would lay off 350 people and also replace CEO Peter Meier, just one[…]
Warum Kuoni am digitalen Wandel gescheitert ist
Share this page: Als die Kuoni-Gruppe 2015 ihr traditionelles Reisebüro- und Tour Operating-Geschäft an die deutsche REWE Gruppe verkaufte, löste sie damit viel Unverständnis und, ja, sogar Trauer aus: Für viele Schweizer war Kuoni das Synonym für «Reisebüro» schlechthin; ein nationales Symbol ähnlich wie Toblerone oder Swissair. Nun teilte auch Kuoni deren Schicksal, ins Ausland[…]
10 digital strategy success factors
Share this page: Here are the success factors that I’ve identified in a variety of projects for a digital transformation to actually work. If you want to read how to do a digital transformation, please read my article on a business leader’s blue print for a digital transformation first. 1. Be serious Going digital for a company[…]
The hybrid digital strategy
Share this page: Many business leaders understand digital as putting things online that were offline before (to save cost or to enable customer’s self service capabilities). Others consider it just the latest management buzz word but like to play around a bit with fancy projects or websites. Understanding digital as something you can just add on top[…]
Digital strategy for the Leodan private bank – A case study
Share this page:This is the story of Leodan, the first hybrid private bank. Its story proves that just adding digital to a business really is not the same as creating a digital business. Many incumbent business leaders understand digitization as synonym for making things digital that were done manually before, usually in order to save[…]
Digitale Strategie statt Digitalstrategie
Share this page:Warum Sie eine digitale Strategie brauchen und keine Digitalstrategie Digital Transformation, Design Thinking, Lean Business Model, Digital Change… Die Liste von Denglischen Begriffen im Kontext der digitalen Transformation die derzeit durch die Chef-Etagen geistern lässt sich beliebig erweitern. Kaum ein CEO, der sich nicht ein Kränzchen aus digitalen Projekten windet oder sich einen CDO, einen Chief Digital Officer, ins[…]